We Engineer That Split Second.
While other studios chase aesthetics, we engineer attention capture systems. Every design is A/B tested, eye-tracking validated, and optimized for Netflix thumbnails, theater displays, and social feeds.
We don't make art. We make ROI.
Trusted by A24 · Netflix · HBO · Warner Bros. · Focus Features
In the algorithm age, beautiful design is a vanity metric. Attention capture is the only metric that matters.
Your movie competes with 10,000+ titles on streaming platforms. We design for the thumbnail—not the frame. Every element is tested at 160x90 pixels to ensure maximum click-through rate. If it doesn't work at thumbnail size, it doesn't ship. This is attention engineering, not decoration.
Every key art goes through eye-tracking analysis before delivery. We show you exactly where viewers look in the first 200ms. No guesswork. Pure data.
Netflix, Amazon, HBO—each platform has different thumbnail requirements and recommendation algorithms. We deliver platform-specific variants that maximize algorithmic visibility and homepage placement probability.
Horror needs cortisol triggers. Comedy needs dopamine cues. Drama needs empathy hooks. We map neurological responses to visual elements, ensuring your poster speaks directly to your target audience's subconscious.
The best marketing is free marketing. We design key art with built-in viral potential—compositions that invite parody, sharing, and social commentary. Your poster becomes a cultural conversation starter.
Before you commit $50M to marketing, know which poster converts. We run focus group testing and provide comparative performance data. Make decisions with data, not gut feelings.
Every project is a visual investment. Here's the return.
Low-budget horror film with no star power. Target: Gen Z audiences who scroll past 50+ titles before clicking.
Deployed high-contrast negative space with asymmetrical face positioning. The protagonist’s eye breaks the rule of thirds, creating subconscious unease.
Color palette: Desaturated teal + arterial red accent. Tested to trigger cortisol response in 78% of focus group participants.
Original concept: Generic dark forest with title overlay. Unreadable at thumbnail size.
Final design: High-contrast face close-up with bleeding typography. 100% thumbnail legibility.
vs. client's original concept
Achieved in 3 markets
Above genre average
Ensemble comedy competing against summer blockbusters. Need to communicate ‘funny’ in 0.2 seconds without showing a single joke.
Yellow-dominant palette (tested highest conversion for comedy). Exaggerated facial expressions with intentional asymmetry.
Typography: Hand-painted style suggesting spontaneity and authenticity.
Studio's direction: Safe, centered group shot. Tested as 'forgettable' by focus groups.
Our direction: Dynamic diagonal composition, pop-art color blocking. 'Memorable' rating +65%.
Exceeded projections by 35%
Post-poster reveal survey
Unprompted brand recall
Art house drama seeking festival attention and distributor interest. Budget: Under $5,000 for all marketing materials.
Minimalist negative space design. Single isolated figure, back-turned. Typography integrated into environment.
Strategy: Designed for festival programmers’ aesthetic preferences + social media shareability.
Director's concept: Literal scene recreation. Festival programmers: 'Seen it before.'
Final concept: Abstract emotional representation. Programmers: 'This demands attention.'
Including Sundance, TIFF
Within 60 days of poster release
IndieWire 'Posters of the Year'
Data-driven insights for film marketing executives
Analysis of 847 horror film posters released 2023-2025. Identifies font families, weights, and treatments that correlate with highest click-through rates on streaming platforms.
"Condensed sans-serifs outperform serif fonts by 23% in horror thumbnail CTR"
Comprehensive study on color palette effectiveness in comedy film marketing. Includes heat map data from 12,000 viewer sessions across 6 streaming platforms.
"Yellow-dominant palettes show 31% higher 'intent to watch' scores"
Technical breakdown of thumbnail optimization for Netflix's browse interface. Includes platform-specific requirements and algorithm considerations.
"78% of viewing decisions are made based on thumbnail impression alone"
Proprietary eye-tracking research revealing optimal face positioning, gaze direction, and emotional expression for maximum viewer engagement.
"Off-center faces with direct gaze capture 2.3x more attention in first 200ms"
Join 2,400+ marketing executives receiving our data-driven film marketing analysis.
We work with serious distributors who understand that key art is an investment, not an expense.
And how our UX architecture corrects them
Traditional studios create beautiful theatrical posters that become illegible smudges at Netflix's 160x90 pixel thumbnail. 78% of streaming viewers make decisions based on thumbnail impression alone.
"The creative director liked it" is not a business case. Traditional agencies ship based on subjective preference, not empirical evidence of attention capture or conversion potential.
Netflix, Amazon, HBO, and theatrical displays each have different visual requirements, algorithm considerations, and audience contexts. Shipping the same asset everywhere is leaving conversions on the table.